Privacy policy

Yes — this needs the same cleanup as the Terms. The current version is dated, repeats some concepts, has old-style advertising language, and the SMS section should be much more explicit about no selling/sharing of mobile opt-in data.

Below is a cleaner, more complete version you can use as your PUR Privacy Policy.

PUR COLD PRESSED

PRIVACY POLICY

Last Updated: September 2026

This Privacy Policy describes how PUR Brands, LLC (“PUR,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or make a purchase from purcoldpressed.com (the “Site”), communicate with us, interact with our marketing, or otherwise use our services.

By using the Site or providing personal information to PUR, you acknowledge the practices described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

We may collect personal information directly from you, automatically when you use the Site, and from service providers that help us operate our business.

Information You Provide to Us

When you place or attempt to place an order, create an account, enroll in a subscription, contact customer service, sign up for marketing, or otherwise interact with PUR, we may collect information such as:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Order history

  • Subscription information

  • Customer-service communications

  • Product preferences

  • Payment and transaction information

  • Marketing preferences

Payment information is generally processed through third-party payment processors. PUR may receive limited payment-related information necessary to complete and manage transactions.

DEVICE & USAGE INFORMATION

When you visit the Site, we may automatically collect certain information about your device and how you interact with the Site, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Time zone

  • Referring websites

  • Pages and products viewed

  • Search terms

  • Date and time of visits

  • Clicks and interactions

  • Approximate location derived from IP address

  • Cookie and similar technology identifiers

We may refer to this information as Device Information or Usage Information.

COOKIES & SIMILAR TECHNOLOGIES

PUR and our service providers may use cookies, pixels, tags, web beacons, software development kits, and similar technologies to operate the Site, remember preferences, measure performance, understand how customers use the Site, and support marketing and advertising.

Cookies may help us:

  • Keep the Site functioning

  • Remember account or cart preferences

  • Understand website traffic

  • Measure marketing performance

  • Detect fraud or suspicious activity

  • Personalize content

  • Support advertising and retargeting

You may be able to manage certain cookies through your browser settings or through privacy controls available on the Site.

Disabling certain cookies may affect Site functionality.

HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business purposes, including to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order confirmations and receipts

  • Manage subscriptions

  • Provide customer service

  • Respond to questions, complaints, and requests

  • Prevent fraud and unauthorized transactions

  • Improve our products and services

  • Improve and optimize the Site

  • Analyze customer behavior and Site performance

  • Measure the effectiveness of advertising and marketing campaigns

  • Send transactional communications

  • Send promotional communications when permitted

  • Personalize content and offers

  • Maintain business records

  • Comply with legal obligations

  • Protect PUR, our customers, and our rights

EMAIL MARKETING

If you choose to subscribe to PUR promotional emails, we may use your email address to send information about:

  • PUR products

  • Promotions

  • Special offers

  • New products

  • Wellness content

  • Subscription offers

  • Other marketing communications

You may unsubscribe from promotional email communications at any time using the unsubscribe link included in applicable marketing emails.

Unsubscribing from marketing emails does not prevent PUR from sending transactional or service-related emails reasonably necessary to manage an order, subscription, account, refund, or other customer relationship.

TEXT MARKETING & SMS NOTIFICATIONS

If you voluntarily provide your mobile number and opt in to receive SMS communications, PUR may send you recurring text messages, including:

  • Order notifications

  • Account notifications

  • Subscription information

  • Cart reminders

  • Product announcements

  • Promotions

  • Special offers

  • Other marketing communications

Consent to receive promotional text messages is not required as a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may opt out of promotional SMS communications at any time by replying STOP to an applicable PUR text message.

For customer-service questions, order assistance, refunds, shipping issues, cancellations, subscriptions, or product questions, please email:

orders@purjuices.com

PUR's SMS system is not a customer-service channel.

MOBILE OPT-IN & SMS CONSENT DATA

PUR takes the privacy of mobile messaging information seriously.

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes.

Mobile phone numbers, SMS opt-in records, consent data, and related messaging information will not be sold or rented.

We may disclose limited information to service providers that help us operate our SMS program, such as messaging platforms, telecommunications providers, and technology vendors, solely as necessary to provide the service, maintain compliance, process opt-outs, prevent fraud, and support message delivery.

These service providers are not authorized to use your mobile opt-in or SMS consent data for their own independent advertising purposes.

SHARING PERSONAL INFORMATION

We may share personal information with service providers that help us operate our business, including providers that assist with:

  • E-commerce

  • Payment processing

  • Shipping and fulfillment

  • Subscription management

  • Email marketing

  • SMS messaging

  • Customer support

  • Fraud prevention

  • Analytics

  • Website hosting

  • Advertising

  • Data storage

  • Business operations

We share information only as reasonably necessary for those providers to perform services on our behalf, subject to applicable law and contractual obligations.

We do not sell or rent personal information.

We also do not share mobile opt-in or SMS consent data with third parties for their own advertising purposes.

SHOPIFY

PUR uses Shopify to power our online store.

Shopify may process personal information in connection with your use of the Site and purchases made through the Site.

You can learn more about Shopify's privacy practices through Shopify's privacy documentation.

ANALYTICS

We may use analytics providers, including Google Analytics or similar services, to understand how visitors use the Site.

These services may collect information such as:

  • Device information

  • Browser information

  • IP address

  • Site interactions

  • Traffic sources

  • Pages viewed

  • Purchase activity

We use this information to improve the Site, understand customer behavior, and evaluate marketing performance.

ADVERTISING & RETARGETING

PUR may use certain personal information and device information to help deliver relevant advertising and measure advertising effectiveness.

This may include working with advertising platforms and analytics providers.

Depending on applicable law and your location, you may have choices regarding certain forms of targeted advertising.

PUR does not sell or rent personal information, including mobile opt-in or SMS consent information, for advertising purposes.

LEGAL DISCLOSURES

We may disclose personal information when reasonably necessary to:

  • Comply with applicable law

  • Respond to a subpoena, court order, warrant, or other lawful request

  • Enforce our Terms of Service or other policies

  • Detect or prevent fraud

  • Protect the rights, property, or safety of PUR, our customers, or others

  • Defend against legal claims

  • Cooperate with law enforcement or regulatory authorities

BUSINESS TRANSFERS

If PUR is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

DATA RETENTION

PUR retains personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfill orders

  • Manage subscriptions

  • Provide customer service

  • Maintain business and tax records

  • Resolve disputes

  • Prevent fraud

  • Comply with legal obligations

  • Enforce agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

DATA SECURITY

PUR uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers are responsible for protecting account credentials and should contact us if they believe their account has been compromised.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Request information about how personal information is used

  • Request information about categories of information disclosed

  • Opt out of certain marketing

  • Withdraw consent where processing is based on consent

These rights may be subject to exceptions and verification requirements under applicable law.

To submit a privacy request, email:

orders@purjuices.com

Please include enough information for us to identify you and understand your request.

TEXAS & U.S. PRIVACY RIGHTS

PUR is based in Texas and operates in the United States.

Where applicable, PUR will process privacy requests in accordance with relevant federal and state privacy laws.

Certain state residents may have additional privacy rights depending on applicable law and whether statutory thresholds apply.

EUROPEAN PRIVACY RIGHTS

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy protections, you may have rights concerning access, correction, deletion, restriction, objection, and portability of personal information.

Where applicable, PUR may process personal information to:

  • Perform a contract with you

  • Comply with legal obligations

  • Pursue legitimate business interests

  • Obtain consent where required

Personal information may be transferred to and processed in the United States and other countries where our service providers operate.

CHILDREN'S PRIVACY

The Site is not directed to children under the age required by applicable law to independently consent to the collection of personal information.

PUR does not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information improperly, please contact us.

DO NOT TRACK & GLOBAL PRIVACY SIGNALS

Some browsers and devices may transmit privacy preference signals, such as Do Not Track or Global Privacy Control signals.

PUR will respond to legally recognized privacy preference signals where required by applicable law.

Because technical standards and legal requirements continue to evolve, treatment of these signals may vary depending on jurisdiction and technology.

THIRD-PARTY WEBSITES

The Site may contain links to websites, platforms, or services operated by third parties.

PUR is not responsible for the privacy practices, security, or content of third-party services.

We encourage customers to review the privacy policies of any third-party websites they visit.

CHANGES TO THIS PRIVACY POLICY

PUR may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices

  • Technology

  • Products or services

  • Legal or regulatory requirements

The updated Privacy Policy will be posted on the Site with a revised Last Updated date.

CONTACT US

For questions regarding this Privacy Policy, privacy practices, personal information requests, or complaints, please contact us in writing:

PUR Brands, LLC
Privacy Compliance Officer
11237 Rojas, Bldg. B
El Paso, TX 79935
United States

Email: orders@purjuices.com

PUR customer service and privacy requests are handled in writing by email. We do not provide customer service by telephone.