What is Cold Pressed Juice? Unraveling the Mystery Behind the Trend - PUR Cold Pressed Juice

What is Cold Pressed Juice? Unraveling the Mystery Behind the Trend

In the wide realm of health and wellness, cold-pressed juice has emerged as a popular beverage choice, boasting an array of purported health benefits. But what exactly is cold-pressed juice, and what sets it apart from traditional juice extraction methods? 


At PUR, we're passionate about providing accessible and nutritious options to support your wellness journey. Our cleanse programs offer a convenient way to reset your health, whether you're looking to cleanse with just fruits and vegetables, add nut milk or vegan protein, or incorporate elixir shots for an extra boost. Additionally, our individual juices, lemonades, mylks, and wellness shots provide a tasty and easy way to incorporate high-quality ingredients into your daily routine, ensuring you can enjoy the benefits of cold-pressed juice without any hassle.


Let's dive into the world of cold-pressed juice and uncover the secrets behind its rise to fame.


Understanding the Cold Pressed Process

Cold-pressed juice extraction is a meticulous method that harnesses hydraulic pressure to extract juice from fruits and vegetables. Unlike conventional juicing techniques that involve heat or high-speed spinning, cold pressing gently squeezes the juice from produce, preserving its nutritional integrity.


In the cold-pressed process, fruits and vegetables undergo an initial grinding phase, breaking them down into a fine pulp. This pulp is then meticulously placed into a cloth or mesh bag, ensuring no precious juices escape. Using a hydraulic press, gentle pressure is applied to the pulp, gradually extracting the juice while leaving behind the fibrous remnants.


Preserving Nutrients and Flavor

The hallmark of cold-pressed juice lies in its ability to retain a concentrated array of nutrients, surpassing those extracted through traditional methods. By avoiding heat and oxygen exposure, cold pressing safeguards the delicate balance of heat-sensitive vitamins, enzymes, and antioxidants present in fruits and vegetables.


Moreover, cold-pressed juice boasts an unparalleled vibrancy in both color and flavor. The meticulous extraction process safeguards the natural essence and hues of the ingredients, resulting in a beverage that bursts with freshness and tantalizes the taste buds.


Preserving Freshness

When it comes to preserving the nutritional quality of juice, oxidation is a key factor to consider. Oxidation occurs when fruits and vegetables are exposed to air, leading to a breakdown of vitamins, minerals, and enzymes, and causing the juice to spoil more rapidly. However, cold pressed juice employs a unique process to minimize oxidation and preserve freshness.


Low-Oxygen Extraction: Unlike traditional juicing methods that expose ingredients to high-speed blades and heat, cold-pressed juice is extracted in a low-oxygen environment. This gentle extraction process helps minimize the introduction of air into the juice, reducing the risk of oxidation and nutrient degradation.


Immediate Bottling: Once the juice is extracted, it is immediately bottled in airtight containers to further minimize exposure to oxygen. By sealing the juice in a protective environment, cold-pressed juice maintains its freshness and nutritional integrity for a longer period.


Extended Shelf Life: By reducing oxidation, cold-pressed juice enjoys an extended shelf life compared to traditional juices. This means that consumers can store cold-pressed juice for longer periods without worrying about rapid nutrient degradation or spoilage. Whether enjoyed immediately or stored for later consumption, cold-pressed juice retains its vibrant color, fresh flavor, and nutrient-rich profile.


Enhanced Nutritional Benefits: The minimal oxidation associated with cold-pressed juice ensures that the juice retains its full complement of vitamins, minerals, and enzymes. This means that consumers can reap the maximum nutritional benefits from each serving of juice, supporting overall health and well-being.


Freshness You Can Taste: One of the hallmarks of cold-pressed juice is its fresh and vibrant flavor profile. By preserving the natural flavors and nutrients of the ingredients, cold-pressed juice delivers a sensory experience that is unmatched by other forms of juice. Each sip is bursting with flavor, vitality, and goodness, making cold-pressed juice a favorite among health-conscious consumers.


Cold-pressed juice minimizes oxidation by extracting juice in a low-oxygen environment and bottling it immediately in airtight containers. This preservation technique helps maintain the freshness and nutritional integrity of the juice, allowing consumers to enjoy the benefits of fresh juice without worrying about rapid nutrient degradation.


Now that we have a better understanding of what is cold pressed juice, we can now go into detail on why cold pressed juice is all the rave – the unmatched health benefits.


Health Benefits of Cold Pressed Juice

Cold-pressed juice has garnered a dedicated following among health enthusiasts, and for good reason. Let's get into the countless health benefits attributed to this refreshing beverage:


  • Increased Nutrient Absorption: Cold-pressed juice boasts a concentrated dose of vitamins, minerals, and antioxidants from fresh fruits and vegetables. The gentle extraction process preserves the integrity of these nutrients, allowing for optimal absorption by the body. This means you can reap the full spectrum of health-boosting compounds without the need for excessive consumption.


  • Improved Digestion: Unlike whole fruits and vegetables, cold-pressed juice lacks the insoluble fiber found in the pulp. While fiber is essential for digestive health, its absence in juice allows for faster digestion and absorption of nutrients. For individuals with sensitive digestive systems or those seeking quick nutrient delivery, cold-pressed juice offers a gentle alternative.


  • Detoxification: Cold-pressed juice is often associated with detox diets and cleanses, and for good reason. Packed with vitamins, minerals, and phytonutrients, cold-pressed juice supports the body's natural detoxification processes. Nutrient-rich juices can help flush out toxins, support liver function, and promote overall well-being, making them a popular choice for detox enthusiasts.


  • Hydration: Staying hydrated is essential for overall health, and cold-pressed juice offers a delicious way to quench your thirst while replenishing vital fluids. In addition to water content, cold-pressed juice provides a host of essential vitamins and minerals, making it a hydrating and healthful beverage choice. Whether enjoyed post-workout or as a midday pick-me-up, cold-pressed juice provides hydration with added nutritional benefits.


  • Immune System Support: The vitamins and antioxidants present in cold-pressed juice can help bolster the immune system, making it more resilient against infections and illnesses. Regular consumption of nutrient-rich juices may contribute to overall immune health, keeping you feeling your best year-round.


  • Alkalizing Properties: Many fruits and vegetables used in cold-pressed juice are alkaline-forming, meaning they help maintain the body's optimal pH balance. By reducing acidity in the body, cold-pressed juice may help alleviate symptoms of acid reflux, promote alkalinity, and support overall cellular health.


  • Weight Management Support: Incorporating cold-pressed juice into a balanced diet can support weight management efforts. These nutrient-dense beverages are low in calories and high in essential nutrients, making them a satisfying and healthful option for those looking to maintain a healthy weight or shed excess pounds.


Cold-pressed juice offers a plethora of health benefits, ranging from enhanced nutrient absorption to support for natural detoxification and hydration. Whether enjoyed as part of a daily wellness routine or as a targeted cleanse, cold-pressed juice provides a convenient and delicious way to nourish your body and support overall well-being.


what is cold pressed juice


Revitalize Your Health with PUR Juice Cleanses

Embarking on a journey to reset your health and wellness goals can feel daunting, but with PUR juice cleanses, the path to revitalization is both tasty and effortless. Whether you're aiming to detoxify your body, shed a few pounds, or simply hit the reset button on your overall well-being, PUR juice cleanses offer a delicious and convenient solution.

Nutrient-Rich Formulas

Each bottle of PUR juice is meticulously crafted using a blend of fresh, raw ingredients packed with vitamins, minerals, and antioxidants. Our juice cleanses are designed to nourish your body from within, providing the essential nutrients it needs to thrive.

Variety of Options

With a diverse range of cleanse programs to choose from, there's a PUR juice cleanse to suit every palate and preference. Whether you prefer vibrant fruit blends, nutrient-dense green juices, or indulgent nut mylks, our cleanse options cater to a variety of tastes and dietary preferences.


Discover the perfect cleanse option tailored to your specific preferences and dietary needs with PUR's range of signature cleanse programs. Whether you're seeking a pure fruit and vegetable cleanse free from nuts, exploring the creamy goodness of nut milk additions, incorporating vegan protein for an extra boost, indulging in elixir shots to supercharge your detox, or even adding a daily meal to your cleanse routine (meal not included), there's a cleanse designed just for you. 


With our Build Your Own option, you have the flexibility to customize your cleanse by selecting your preferred juices and flavors, ensuring a personalized cleansing experience that aligns perfectly with your lifestyle and wellness goals.


Still unsure where to start? That is where our discovery cleanse kit comes in. This kit includes one of each amazing PUR Juice flavor. Helping you try them all before beginning your cleanse journey to know which is right for you!


Check out our cleanse option guide to help you make the most of your cleanse. 

Convenient and Easy to Follow

Say goodbye to complicated meal prep and calorie counting – PUR juice cleanses offer a hassle-free approach to resetting your health. Simply replace your meals with our delicious cold-pressed juices and nut mylks, and let the goodness of fresh, organic ingredients do the rest.

Supports Your Goals

Whether you're looking to jumpstart weight loss, boost your energy levels, or improve digestion, PUR juice cleanses are designed to support your health and wellness goals. Our nutrient-rich formulas help to nourish your body while gently detoxifying and rejuvenating your system.

Tasty and Satisfying

Who says cleansing has to be boring? With flavors like zesty citrus, refreshing greens, and creamy nut mylks, PUR juice cleanses are as delicious as they are nutritious. Each bottle is bursting with flavor and freshness, making it easy to stick to your cleanse regimen without feeling deprived.

Expert Guidance

When you choose a PUR juice cleanse, you're not just getting a collection of delicious juices – you're also gaining access to expert guidance and support. Our team is here to help you navigate your cleanse journey, providing tips, encouragement, and personalized recommendations every step of the way.

Results You Can Feel

Whether you're seeking increased energy, improved digestion, or a clearer complexion, the benefits of a PUR juice cleanse are tangible and transformative. Many of our customers report feeling lighter, more energized, and revitalized after completing a cleanse, setting the stage for long-term health and wellness success.


Overall, PUR juice cleanses offer a tasty and easy way to reset your health, no matter what your goals may be. With nutrient-rich formulas, convenient options, and delicious flavors, cleansing with PUR is a delicious journey towards a healthier, happier you. Shop our cleanse options today.


PUR Juices, Lemonades, Mylks & Wellness Shots

Not ready to do a cleanse but want to incorporate juices into your diet? PUR offers an extensive selection of individual juices, lemonades, mylks, and wellness shots to suit every taste and dietary preference. Explore our vibrant array of options:

Individual Juices

  • Greens Cold Pressed Juice: A refreshing blend of apples, kale, celery, cucumber, ginger, and lemon.
  • Sunny Citrus Cold Pressed Juice: Zesty concoction featuring pineapples, carrots, lemons, apples, ginger, and turmeric.
  • Blue Chia Cold Pressed Juice: Tropical delight made with pineapples, apples, chia seeds, and blue spirulina.
  • Raw Red Cold Pressed Juice: Earthy blend of beets, apples, cucumbers, carrots, lemons, and ginger.
  • Pineapple Mint Cold Pressed Juice: Refreshing combination of apples, pineapples, and mint.


  • Greens + Protein Cold Pressed Juice: Green juice with added pea protein for a boost of nutrients.
  • Cold Brew + Protein Almond Milk: Energizing blend of almonds, coffee, cinnamon, and pea protein.
  • Vanilla Almond + Protein Almond Milk: Creamy concoction featuring almonds, dates, cinnamon, vanilla, and pea protein.
  • Choco + Protein Chocolate Almond Milk: Decadent treat made with almonds, dates, cacao, cinnamon, and pea protein.


  • Strawberry Basil Lemonade: Refreshing mix of strawberries, lemons, agave, and basil.
  • Blue Majik Lemonade: Vibrant lemonade infused with ginger, blue spirulina, and agave.
  • Turmeric Lemonade: Light and healing blend of lemons, turmeric, agave, and mint.

Wellness Juice Shots

  • Defense Wellness Juice Shot: Immune-boosting combination of orange, lemon, ginger, and turmeric.
  • Immunity Boost Wellness Juice Shot: Invigorating shot featuring lemon, cayenne, and ginger.
  • Mental Majik Wellness Juice Shot: Energizing blend of blue spirulina, lemon, ginger, and agave.
  • Beauty Wellness Juice Shot: Nourishing mix of apple, lemon, ginger, and vegan marine collagen peptides.

With PUR's diverse range of juices, lemonades, mylks, and wellness shots, there's something for everyone to enjoy, whether you're embarking on a cleanse journey or simply looking to elevate your daily wellness routine.


Get Started On Your Cold Pressed Juice Journey With Pur Today!


Cold-pressed juice provides a convenient and nutrient-rich option to savor the goodness of fruits and vegetables. Through its gentle extraction process free from heat or oxidation, cold pressing maintains the natural essence and nutrients of the ingredients, delivering a refreshing and flavorful beverage with potential health advantages. PUR Cold-Pressed offers a wide range of cold-pressed juice options, crafted to perfection to ensure maximum freshness and flavor. 


Whether integrated into a balanced diet or savored as a revitalizing indulgence, cold-pressed juice has established itself as a staple in the wellness community, captivating individuals with its vivid hues, rich flavors, and alleged health benefits. Explore our selection of cold-pressed juices today and embark on a journey toward a healthier lifestyle!


Check out our cold-pressed juice options now and treat yourself to the refreshing goodness of PUR Cold-Pressed!

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